Digital Marketing Director Genomind, King of Prussia, PA / November 2023 - Present

• Spearheaded the first SMS program for marketing and transactional notifications, achieving a 19% higher click-through rate than email notifications. Optimized the program with A/B testing, UTM tracking, and varied calls to action.
• Created a scalable campaign process with targeted emails and gated landing pages, boosting lead generation with seamless integration into ActiveCampaign and Salesforce for improved customer relationship management.
• Established foundational measurement principles for accurate tracking in Google Analytics and Salesforce, leading to better data-driven decision-making and improved campaign performance visibility.

Creative Manager, Brand Designer, Content Strategist, SEO & Website Manager Green Mountain, Memphis, TN / April 2019 - November 2023

• Led creative direction/execution of B2B rebrand and collaborated with cross-functional teams to define overarching brand narrative, brand design, product messaging, and content strategy.
• Conducted market analysis and in-depth B2C customer research, producing over 150 pieces of high-impact consumer-facing collateral – articles, infographics, presentations, and videos – resulting in a 35% improvement in user engagement.
• Leveraged SEO techniques and UX design principles to optimize website visibility, resulting in an impressive 50% growth in organic traffic, pagespeed scores above 90, and frequent selection as Google's featured snippets.

Digital Marketing Strategist, Project Manager, Customer Success Manager RedRover Marketing Agency, Memphis, TN / June 2017 - March 2019

• Directed cross-functional project teams for high-touch customer service accounts, specializing in PPC advertising campaigns.
• Conducted comprehensive keyword research and analysis to refine SEO and PPC strategies, contributing to a 25% improvement in search engine ranking positions.
• Collaborated with clients and internal stakeholders to align project objectives, contributing to a 25% increase in client satisfaction scores.

Graphic Designer, Packaging Production Artist Radians, Inc., Memphis, TN / January 2016 - June 2017

• Implemented efficient design workflows, automating updates for thousands of artwork files, leading to a 75% increase in project completion rates.
• Ensured accurate production of packaging designs, resulting in a 95% reduction in production errors and costs.
• Collaborated with print vendors to oversee production processes, achieving a 98% on-time delivery rate and high-quality print output.